Market Myopia: Buying Hype Instead of Fundamentals
Google Street View can be seasons old and flattering. Without trusted local partners, you miss block-by-block nuances—noise, traffic, crime shifts. Partner with agents, managers, and inspectors who walk properties often and speak candidly about trends beyond brochures.
Market Myopia: Buying Hype Instead of Fundamentals
Stories sell, but numbers decide. Verify rent comps with actual leases, vacancy trends, and concessions. Ask, why is this seller exiting now? Peel the onion: employer expansions, school changes, infrastructure plans, and insurance costs all reshape returns over time.
Market Myopia: Buying Hype Instead of Fundamentals
Two streets apart can mean different tenant profiles, school ratings, and crime rates. Drive at night, visit weekends, and talk to neighbors. If your target renter wouldn’t live there, your pro forma is fiction. Share your scouting checklist to help others.